:root {
  /* Badger red, white and black */
  --black: #111111;
  --black-2: #262626;
  --red: #c5050c;
  --red-d: #9b0000;
  --tint: #fff1f1;
  --ink: #111111;
  --text: #2b2b2b;
  --muted: #5f5f5f;
  --line: #e5e5e5;
  --bg: #ffffff;
  --bg-alt: #f6f6f6;
  --paper: #f7f7f7;
  --radius: 14px;
  --shadow: 0 1px 2px rgba(0, 0, 0, .05), 0 6px 20px rgba(0, 0, 0, .06);
  --max: 1160px;
  --font: ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif;
}
* { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body { margin: 0; font: 17px/1.65 var(--font); color: var(--text); background: var(--bg); }
img, svg { max-width: 100%; }
a { color: var(--red); text-underline-offset: 2px; }
a:hover { color: var(--red-d); }
h1, h2, h3 { color: var(--ink); line-height: 1.2; letter-spacing: -.015em; margin: 0 0 .6em; }
h1 { font-size: clamp(2rem, 4.2vw, 3.1rem); font-weight: 800; }
h2 { font-size: clamp(1.45rem, 2.6vw, 2rem); font-weight: 800; }
h3 { font-size: 1.12rem; font-weight: 700; }
p { margin: 0 0 1em; }
code { background: var(--bg-alt); border: 1px solid var(--line); border-radius: 6px; padding: .05em .35em; font-size: .9em; }
pre { background: var(--black); color: #f0f0f0; padding: 18px; border-radius: var(--radius); overflow-x: auto; font-size: .85rem; line-height: 1.5; }
pre code { background: none; border: 0; padding: 0; color: inherit; }
.wrap { max-width: var(--max); margin: 0 auto; padding: 0 20px; }
.wrap.narrow { max-width: 780px; }
.skip { position: absolute; left: -9999px; top: 8px; background: var(--red); color: #fff; padding: 8px 14px; border-radius: 8px; z-index: 100; }
.skip:focus { left: 8px; }
.ic { width: 22px; height: 22px; flex: none; }

/* buttons */
.btn { display: inline-flex; align-items: center; justify-content: center; gap: 8px; padding: 10px 18px; border-radius: 10px; font-weight: 700; font-size: .98rem; text-decoration: none; border: 2px solid transparent; cursor: pointer; transition: background .15s, transform .15s; font-family: inherit; line-height: 1.3; }
.btn:hover { transform: translateY(-1px); }
.btn-gold { background: var(--red); color: #fff; }
.btn-gold:hover { background: var(--red-d); color: #fff; }
.btn-ghost { border-color: rgba(255, 255, 255, .55); color: #fff; }
.btn-ghost:hover { background: rgba(255, 255, 255, .1); color: #fff; }
.btn-ghost-dark { border-color: var(--black); color: var(--black); background: transparent; }
.btn-ghost-dark:hover { background: var(--black); color: #fff; }
.btn-lg { padding: 14px 24px; font-size: 1.05rem; }
.btn-block { width: 100%; }
.btn .ic { width: 18px; height: 18px; }

/* header */
.site-header { position: sticky; top: 0; z-index: 50; background: rgba(255, 255, 255, .97); backdrop-filter: saturate(1.4) blur(8px); border-bottom: 1px solid var(--line); }
.nav-row { display: flex; align-items: center; gap: 22px; height: 68px; }
.logo { display: flex; align-items: center; gap: 10px; text-decoration: none; color: var(--ink); flex: none; }
.logo-mark { width: 36px; height: 36px; border-radius: 10px; background: var(--red); color: #fff; display: grid; place-items: center; font-weight: 900; font-size: 1.2rem; }
.logo-text { font-weight: 600; font-size: 1.02rem; letter-spacing: -.01em; }
.logo-text b { font-weight: 800; }
.logo-light { color: #fff; }
.logo-light .logo-mark { background: var(--red); color: #fff; }
.main-nav { display: flex; align-items: center; gap: 4px; margin-left: 8px; }
.main-nav > a, .mega > summary { padding: 8px 12px; border-radius: 8px; color: var(--text); text-decoration: none; font-weight: 600; font-size: .96rem; cursor: pointer; list-style: none; }
.main-nav > a:hover, .mega > summary:hover { background: var(--bg-alt); color: var(--ink); }
.mega > summary::-webkit-details-marker { display: none; }
.mega > summary::after { content: "▾"; margin-left: 6px; font-size: .75em; color: var(--muted); }
.mega { position: relative; }
.mega-panel { position: absolute; top: 46px; left: -12px; width: 560px; background: #fff; border: 1px solid var(--line); border-radius: var(--radius); box-shadow: 0 18px 50px rgba(15, 27, 45, .16); padding: 12px; display: grid; grid-template-columns: 1fr 1fr; gap: 2px; }
.mega-panel a { display: flex; align-items: center; gap: 10px; padding: 9px 10px; border-radius: 8px; text-decoration: none; color: var(--text); font-weight: 600; font-size: .95rem; }
.mega-panel a:hover { background: var(--tint); color: var(--black); }
.mega-panel .ic { color: var(--red); width: 20px; height: 20px; }
.mega-panel .all { grid-column: 1 / -1; justify-content: center; background: var(--bg-alt); margin-top: 6px; }
.nav-cta { margin-left: auto; display: flex; align-items: center; gap: 14px; }
.nav-cta .login { color: var(--text); font-weight: 600; text-decoration: none; font-size: .95rem; }
.mobile-menu { display: none; margin-left: auto; }
.mobile-menu > summary { list-style: none; cursor: pointer; width: 42px; height: 42px; display: grid; place-content: center; gap: 5px; border-radius: 10px; border: 1px solid var(--line); }
.mobile-menu > summary::-webkit-details-marker { display: none; }
.mobile-menu > summary span { display: block; width: 20px; height: 2px; background: var(--ink); border-radius: 2px; }
.mobile-panel { position: absolute; left: 0; right: 0; top: 68px; background: #fff; border-bottom: 1px solid var(--line); box-shadow: 0 18px 40px rgba(15, 27, 45, .14); padding: 12px 20px 20px; display: grid; gap: 4px; }
.mobile-panel a { padding: 10px 6px; text-decoration: none; color: var(--ink); font-weight: 600; border-bottom: 1px solid var(--line); }
.mobile-panel .btn { margin-top: 10px; border: 0; color: #fff; }

/* breadcrumbs */
.crumbs { background: var(--bg-alt); border-bottom: 1px solid var(--line); font-size: .86rem; }
.crumbs ol { list-style: none; margin: 0; padding: 10px 0; display: flex; flex-wrap: wrap; gap: 6px; }
.crumbs li + li::before { content: "›"; margin-right: 6px; color: var(--muted); }
.crumbs a { color: var(--muted); text-decoration: none; }
.crumbs a:hover { color: var(--red); text-decoration: underline; }
.crumbs span { color: var(--ink); font-weight: 600; }

/* hero */
.hero { background: radial-gradient(1000px 420px at 85% -10%, rgba(197, 5, 12, .38), transparent 60%), linear-gradient(160deg, #0b0b0b 0%, #1d1d1d 55%, #3a080b 100%); color: #ececec; padding: 64px 0 56px; }
.hero-big { padding: 92px 0 84px; }
.hero-slim { padding: 52px 0 44px; }
.hero h1 { color: #fff; max-width: 920px; }
.hero .lead { font-size: clamp(1.06rem, 1.6vw, 1.24rem); max-width: 760px; color: #ececec; }
.eyebrow { text-transform: uppercase; letter-spacing: .12em; font-size: .78rem; font-weight: 800; color: #ff6b6f; margin-bottom: 14px; }
.aka { font-size: .88rem; color: #b8b8b8; max-width: 760px; }
.cta-row { display: flex; flex-wrap: wrap; gap: 12px; margin: 26px 0 0; }
.facts { display: grid; grid-template-columns: repeat(auto-fit, minmax(180px, 1fr)); gap: 12px; margin: 34px 0 0; max-width: 920px; }
.facts div { background: rgba(255, 255, 255, .07); border: 1px solid rgba(255, 255, 255, .14); border-radius: 12px; padding: 12px 14px; }
.facts dt { font-size: .74rem; text-transform: uppercase; letter-spacing: .08em; color: #b8b8b8; }
.facts dd { margin: 2px 0 0; color: #fff; font-weight: 700; }

/* trust strip */
.trust { background: var(--red); color: #fff; }
.trust ul { list-style: none; margin: 0; padding: 14px 0; display: flex; flex-wrap: wrap; justify-content: center; gap: 10px 28px; font-weight: 600; font-size: .93rem; }
.trust li { display: flex; align-items: center; gap: 8px; }
.trust .ic { color: #fff; width: 18px; height: 18px; }

/* sections */
.sec { padding: 64px 0; }
.sec.alt { background: var(--bg-alt); }
.sub { color: var(--muted); max-width: 780px; margin-top: -4px; }
.mini { font-size: 1rem; text-transform: uppercase; letter-spacing: .06em; color: var(--muted); margin: 22px 0 12px; }
.entity { font-size: 1.12rem; background: var(--paper); border-left: 4px solid var(--red); padding: 16px 20px; border-radius: 0 12px 12px 0; color: var(--ink); max-width: 980px; margin-bottom: 40px; }
.summary { font-size: 1.06rem; color: var(--ink); }
.updated { font-size: .85rem; color: var(--muted); }
.split { display: grid; grid-template-columns: 1.4fr 1fr; gap: 40px; align-items: start; }

/* cards */
.cards { display: grid; gap: 16px; margin: 22px 0; }
.cards-3 { grid-template-columns: repeat(auto-fill, minmax(280px, 1fr)); }
.cards-4 { grid-template-columns: repeat(auto-fill, minmax(230px, 1fr)); }
.card { display: flex; flex-direction: column; gap: 6px; background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 20px; text-decoration: none; color: var(--text); box-shadow: var(--shadow); transition: transform .15s, border-color .15s, box-shadow .15s; }
.card:hover { transform: translateY(-2px); border-color: #e9b5b8; box-shadow: 0 10px 30px rgba(15, 27, 45, .1); color: var(--text); }
.card .ic { color: var(--red); width: 28px; height: 28px; margin-bottom: 4px; }
.card h3 { margin: 0; color: var(--ink); font-size: 1.06rem; }
.card p { margin: 0; font-size: .94rem; color: var(--muted); }
.card .meta { margin-top: auto; padding-top: 8px; font-size: .84rem; font-weight: 700; color: var(--red-d); }
.cards-compact .card { padding: 14px 16px; }
.cards-compact .card p { display: none; }

.checks { list-style: none; padding: 0; margin: 0 0 1em; display: grid; gap: 10px; }
.checks li { display: flex; gap: 10px; align-items: flex-start; }
.checks .ic { width: 20px; height: 20px; color: var(--red); margin-top: 3px; }
.pains .ic { color: var(--ink); }
.steps { list-style: none; padding: 0; margin: 22px 0 0; display: grid; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); gap: 16px; counter-reset: s; }
.steps li { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 20px; }
.steps .num { display: inline-grid; place-items: center; width: 32px; height: 32px; border-radius: 50%; background: var(--red); color: #fff; font-weight: 800; margin-bottom: 10px; }
.steps h3 { margin-bottom: 6px; }
.steps p { margin: 0; font-size: .95rem; color: var(--muted); }
.chips { list-style: none; padding: 0; margin: 14px 0; display: flex; flex-wrap: wrap; gap: 8px; }
.chips a { display: inline-block; padding: 7px 14px; border-radius: 999px; background: #fff; border: 1px solid var(--line); text-decoration: none; color: var(--black); font-weight: 600; font-size: .9rem; }
.chips a:hover { border-color: var(--red); background: var(--tint); }
.reasons { display: grid; grid-template-columns: repeat(auto-fit, minmax(230px, 1fr)); gap: 16px; margin-top: 18px; }
.reason { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 20px; }
.reason .ic { color: var(--red-d); width: 28px; height: 28px; }
.reason h3 { margin: 10px 0 6px; }
.reason p { margin: 0; font-size: .95rem; color: var(--muted); }
.example { background: var(--tint); border: 1px solid #f3c6c9; border-radius: var(--radius); padding: 22px; }
.example .label { text-transform: uppercase; letter-spacing: .08em; font-size: .76rem; font-weight: 800; color: var(--red-d); margin-bottom: 8px; }
.example .note { font-size: .8rem; color: var(--muted); margin: 0; }
.glance { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 22px; box-shadow: var(--shadow); }
.glance h2 { font-size: 1.15rem; }
.glance dl { margin: 0; display: grid; gap: 10px; }
.glance dt { font-size: .76rem; text-transform: uppercase; letter-spacing: .08em; color: var(--muted); }
.glance dd { margin: 0; font-weight: 600; color: var(--ink); }

/* faq */
.faq { display: grid; gap: 10px; margin-top: 18px; max-width: 900px; }
.faq details { background: #fff; border: 1px solid var(--line); border-radius: 12px; padding: 0 18px; }
.faq summary { cursor: pointer; list-style: none; padding: 16px 28px 16px 0; position: relative; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; position: absolute; right: 0; top: 12px; font-size: 1.4rem; color: var(--red); font-weight: 700; }
.faq details[open] summary::after { content: "–"; }
.faq summary h3 { margin: 0; font-size: 1.03rem; }
.faq details p { color: var(--muted); padding-bottom: 6px; }

/* industry rows on city x service pages */
.ind-rows { display: grid; grid-template-columns: repeat(auto-fit, minmax(300px, 1fr)); gap: 16px; margin-top: 18px; }
.ind-row { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 20px; }
.ind-row h3 a { color: var(--ink); text-decoration: none; }
.ind-row p { font-size: .94rem; color: var(--muted); }
.ind-row .links { margin: 0; font-weight: 600; font-size: .9rem; }
.regions { display: grid; grid-template-columns: repeat(auto-fill, minmax(260px, 1fr)); gap: 14px 28px; margin: 18px 0 26px; }
.regions h3 { margin: 0 0 4px; font-size: 1.02rem; }
.regions h3 a { color: var(--ink); text-decoration: none; }
.regions p { margin: 0; color: var(--muted); font-size: .9rem; }

/* portal mock on home page */
.portal-mock { background: #fff; border: 1px solid var(--line); border-radius: 18px; box-shadow: 0 20px 60px rgba(15, 27, 45, .14); overflow: hidden; }
.pm-bar { background: var(--black); padding: 10px 14px; display: flex; gap: 6px; }
.pm-bar span { width: 10px; height: 10px; border-radius: 50%; background: rgba(255, 255, 255, .35); }
.pm-body { padding: 20px; display: grid; gap: 14px; font-size: .94rem; }
.pm-row { display: flex; justify-content: space-between; gap: 12px; border-bottom: 1px solid var(--line); padding-bottom: 10px; }
.pm-row em { font-style: normal; font-weight: 800; color: var(--red-d); }
.pm-row strong { color: #138a4b; }
.pm-progress { height: 10px; background: var(--bg-alt); border-radius: 99px; overflow: hidden; margin-top: -6px; }
.pm-progress i { display: block; height: 100%; background: linear-gradient(90deg, var(--red), #ff4d4f); }
.pm-msg { background: var(--tint); border-radius: 12px 12px 12px 2px; padding: 10px 14px; color: var(--black); }

/* plans + tables */
.plans { display: grid; grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); gap: 18px; margin-top: 20px; }
.plan { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 24px; }
.plan.featured { border: 2px solid var(--red); box-shadow: 0 16px 40px rgba(197, 5, 12, .15); }
.plan .price { font-size: 2rem; font-weight: 800; color: var(--ink); margin: 0; }
.plan .for { color: var(--muted); font-size: .92rem; }
.table-wrap { overflow-x: auto; margin: 18px 0; border: 1px solid var(--line); border-radius: 12px; background: #fff; }
table { width: 100%; border-collapse: collapse; font-size: .95rem; }
th, td { text-align: left; padding: 11px 14px; border-bottom: 1px solid var(--line); vertical-align: top; }
th { background: var(--bg-alt); color: var(--ink); font-weight: 700; }
tr:last-child td { border-bottom: 0; }

/* article */
.article-head { background: linear-gradient(160deg, var(--black), #3a080b); color: #ececec; padding: 56px 0 44px; }
.article-head h1 { color: #fff; }
.byline { font-size: .9rem; color: #b8b8b8; margin: 0; }
.prose { padding: 40px 20px 56px; }
.prose h2 { margin-top: 1.6em; }
.prose h3 { margin-top: 1.3em; }
.prose ul, .prose ol { padding-left: 1.3em; }
.prose li { margin-bottom: .4em; }

/* forms */
label { display: block; font-weight: 600; font-size: .92rem; color: var(--ink); margin-bottom: 14px; }
label small { font-weight: 400; color: var(--muted); }
input, select, textarea { display: block; width: 100%; margin-top: 6px; padding: 11px 12px; border: 1px solid #d4d4d4; border-radius: 10px; font: inherit; font-size: 1rem; color: var(--ink); background: #fff; }
input:focus, select:focus, textarea:focus { outline: 3px solid rgba(197, 5, 12, .22); border-color: var(--red); }
.row2 { display: grid; grid-template-columns: 1fr 1fr; gap: 0 14px; }
.hp { position: absolute; left: -10000px; width: 1px; height: 1px; overflow: hidden; }
.fine { font-size: .82rem; color: var(--muted); margin: 10px 0 0; text-align: center; }
.cta { background: linear-gradient(180deg, var(--bg-alt), #fff); }
.cta-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 44px; align-items: start; }
.form-card { background: #fff; border: 1px solid var(--line); border-radius: 18px; padding: 26px; box-shadow: 0 20px 60px rgba(15, 27, 45, .1); }

/* funnel */
.contact-grid { display: grid; grid-template-columns: 1.5fr 1fr; gap: 40px; align-items: start; }
.funnel { background: #fff; border: 1px solid var(--line); border-radius: 18px; padding: 28px; box-shadow: 0 20px 60px rgba(15, 27, 45, .1); position: relative; }
.funnel fieldset { border: 0; padding: 0; margin: 0 0 28px; min-width: 0; }
.funnel legend { font-size: 1.4rem; font-weight: 800; color: var(--ink); margin-bottom: 8px; padding: 0; }
.funnel .step[hidden] { display: none !important; }
.progress { height: 8px; border-radius: 99px; background: var(--bg-alt); overflow: hidden; display: none; }
.progress span { display: block; height: 100%; width: 25%; background: linear-gradient(90deg, var(--red), var(--red-d)); transition: width .25s; }
.progress-label { display: none; font-size: .82rem; color: var(--muted); margin: 8px 0 18px; }
.funnel.js .progress, .funnel.js .progress-label { display: block; }
.funnel.js fieldset { margin-bottom: 0; }
.funnel:not(.js) .step-nav button[type="button"] { display: none; }
.q { font-weight: 700; color: var(--ink); margin: 14px 0 8px; }
.opts { display: grid; grid-template-columns: repeat(auto-fill, minmax(190px, 1fr)); gap: 10px; }
.opts.small { grid-template-columns: repeat(auto-fill, minmax(150px, 1fr)); }
.opt { margin: 0; position: relative; }
.opt input { position: absolute; opacity: 0; width: 1px; height: 1px; }
.opt span { display: flex; align-items: center; gap: 10px; padding: 12px 14px; border: 1.5px solid #d4d4d4; border-radius: 12px; font-weight: 600; cursor: pointer; background: #fff; transition: border-color .15s, background .15s; }
.opt span .ic { width: 20px; height: 20px; color: var(--red); }
.opt input:checked + span { border-color: var(--red); background: var(--tint); color: var(--black); box-shadow: inset 0 0 0 1px var(--red); }
.opt input:focus-visible + span { outline: 3px solid rgba(197, 5, 12, .35); }
.hint { color: #b42318; font-weight: 600; margin-top: 10px; }
.step-nav { display: flex; justify-content: space-between; gap: 12px; margin-top: 22px; }
.step-nav .btn:only-child { margin-left: auto; }
.contact-side h2 { font-size: 1.2rem; margin-top: 8px; }
.contact-side .steps { grid-template-columns: 1fr; margin-bottom: 26px; }
.small-note { font-size: .86rem; color: var(--muted); }

/* footer */
.site-footer { background: var(--ink); color: #bdbdbd; padding: 56px 0 0; font-size: .94rem; }
.footer-grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 32px; }
.site-footer h2 { color: #fff; font-size: .9rem; text-transform: uppercase; letter-spacing: .1em; margin-bottom: 14px; }
.site-footer ul { list-style: none; padding: 0; margin: 0; display: grid; gap: 7px; }
.site-footer a { color: #f0f0f0; text-decoration: none; }
.site-footer a:hover { color: #ff6b6f; }
.f-brand p { margin-top: 14px; }
.legal { display: flex; justify-content: space-between; flex-wrap: wrap; gap: 10px; border-top: 1px solid rgba(255, 255, 255, .1); margin-top: 40px; padding-top: 18px; padding-bottom: 22px; font-size: .84rem; }

@media (max-width: 980px) {
  .main-nav, .nav-cta { display: none; }
  .mobile-menu { display: block; }
  .split, .cta-grid, .contact-grid { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 600px) {
  body { font-size: 16px; }
  .wrap { padding: 0 16px; }
  .sec { padding: 46px 0; }
  .hero { padding: 44px 0 40px; }
  .hero-big { padding: 56px 0 52px; }
  .row2 { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr; }
  .facts { grid-template-columns: 1fr 1fr; }
  .funnel, .form-card { padding: 20px; }
  .cards-3, .cards-4 { grid-template-columns: 1fr; }
}
@media (prefers-reduced-motion: reduce) {
  * { transition: none !important; scroll-behavior: auto !important; }
}